Procter & Gamble’s Safeguard brand and Save the Children announced their new partnership to reach 100 primary schools in Pakistan through a school health and hygiene project. The project will benefit 40,000 school age children in Quetta, Karachi and Lahore with improved sanitation facilities and health and hygiene education.
Through this partnership, Safeguard and Save the Children aim to address the incidence of common illnesses arising from poor sanitation facilities in school children, and empower Pakistani children to adopt healthy habits through health education and improved access to handwashing, toilet and water supply facilities. The overall aim is to enable children and their families to adopt better health and hygiene habits in the long-term.
Safeguard appeals to Pakistani mothers to help improve the lives of less affluent children. Every bar of Safeguard bought from October 2009 to March 2010 will contribute towards building handwashing, toilet and water supply facilities in Pakistani schools where children do not have access today.
Speaking at the launch press conference, Chief Guest, Minister of Health, Sindh, Dr. Sagheer Ahmed stated, “Today, we are very proud that the private sector has stepped up and extended their full support to the critical issue of sanitation and hygiene, which will greatly help the cause of improving the health of Pakistan. According to estimates, water, sanitation and hygiene related diseases cost Pakistan’s economy about Rs 112 billion per year and over Rs 300 million a day in terms of health cost and lost earnings. Through this partnership, Safeguard and Save the Children have marked the critical importance of adopting healthy and hygienic habits through enabling access to improved sanitation facilities. We would like to thank the Safeguard and Save the Children teams for leading this initiative that has the potential to save millions of Pakistani lives.”
[...] Mubashara Khalid, the Brand Manager for Safeguard in Pakistan, also stated at the event: “Every day, 670,000 children miss school due to illnesses. According to the Karachi Soap Health Study (2002) led by the Center for Disease Control (USA), HOPE and P&G, regular handwashing with soap can reduce the incidence of diarrhea and common illnesses by up to 50 percent. [...] We will be building these facilities this year, and are committed to provide sustainable maintenance to these facilities for the years to come.”
Safeguard has empowered over 6 million children in more than 17,000 Pakistani schools through Sehat-o-Safai, the largest school health and hygiene awareness campaign in the country. To reinforce its commitment to health and hygiene, Safeguard is making this sustainable long term investment to improve the lives of Pakistani children and to instill the message of the importance of handwashing with soap. The Safeguard team will be educating 40,000 children through this partnership, and about 1.5 million children overall through the Sehat-o-Safai program this year.
Source: PR Log / 03 Nov 2009